Institutional typeface for Praça da Liberdade Cultural Circuit one of the biggest Brazilian complexes of museums and cultural centers. The new typeface should show the link with the past and future through your forms. The solution is the confrontation between contemporary and classic forms.

Client: Governo do Estado de Minas Gerais - Secretaria de Cultura
Agency: New360º
Creative Direction: Angela Dourado
Art Direction: Cristiano Faluba
Design: Cristiano Faluba and Rafael Neder